For me, the hardest part of writing a book or building a niche site is choosing the topic. There are many techniques out there to help. Here’s my method.

First, I build a matrix in Excel. I will make headings across the top of categories that I want to compare. One example would be- “is the topic podcastable?”

Next, I start listing my favorite topics, topics that I’ve been researching, things that I’ve been searching for online, problems I’ve been trying to solve, etc.

Next, I give each topic a score from 1-5 in each category (1 is bad, 5 is good). At first I just give a score based on what I already know about the topic. As I do more research I change the scores as needed (for example, I might not be able to make as much money from a topic as I thought).

Then, I total all the numbers for each topic. The larger the number the better the topic would be for a niche. Here’s an example:

excel niche selection matrix

I then take each topic that ranked high and do more research. Long Tail Pro is a great tool for this research.

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That’s a simple method to get a few topics to write about. Do you have a different method?

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