Randy A Brown

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Aim for your Audience – The Key to White Paper Success

The first key to a successful white paper project is knowing its intended audience. Knowing your audience helps you know what they need. It helps you develop content that appeals to them in the way they need it and in the way they can use it. The first step is to...

5 Benefits of Hiring a Freelance Writer

Getting project done on time and within budget is something that we all face. Some projects require professional writing skills that most project managers either don’t have or don’t have the time to use. Many simply do not enjoy writing and would rather hand that task...

How to Know You Are a Writer

I’ve been interested in many topics over the years but there has always been this one strength that always rises above the others: writing. Warning: this article includes a lot of tooting my own horn in order to get the point across. I’m trying to show how experience...