Technical content writer — WordPress · Hosting · SaaS · IoT
I write the content that turns “what does this plugin even do” into “add to cart.”
I write blog articles, web copy, documentation, and technical diagrams for WordPress themes, plugins, hosting, forms, and eCommerce companies — including Elegant Themes. If your product is technical and your audience isn’t always, I’m the writer who closes that gap.
WRITTEN FOR
Denso | Volley Boast | Elegant Themes | WP Mayor | WS Form | WPZone | Verpex
About
I’ve spent my career explaining software people didn’t build, to people who won’t read the manual.
Most of my work sits inside a sales funnel: blog articles for WordPress theme, plugin, hosting, forms, and eCommerce companies that need to turn a feature into a reason to buy. Elegant Themes has been one of my main clients — I’ve written the kind of technical, product-aware content that has to be accurate enough for a developer and clear enough for someone who’s never touched a staging site.
I also work further out on the technical end: user guides and documentation for WordPress products, and — a less common combination — wiring diagrams and schematics for IoT and smart hardware clients. And I go further into the funnel too, writing web copy for agencies building sites for their own clients, newsletters, and social content.
Services
Content for every stage of your funnel
From the first blog post that gets found to the documentation that keeps a customer after they buy.
Blog & Article Writing
Sales-funnel-focused blog content for WordPress theme, plugin, hosting, forms, and eCommerce companies.
Website & Landing Page Copy
Copy for the sites you’re building — your own, or the ones you’re building for your clients.
Product Documentation & User Guides
Clear, accurate guides for WordPress themes, plugins, and other technical products.
Technical Diagrams & Schematics
Wiring diagrams and schematics for IoT and smart hardware products — paired with the writing that explains them.
Email Newsletters
Regular newsletters that keep a product in front of the people who already trust it.
Social Media Content
Posts that support a launch, a campaign, or an ongoing content calendar.
Video Scripts & On-Camera Tutorials
Scripting — and, if it fits, presenting — product tutorial videos.
Plugin and theme reviews
Honest reviews of the tools worth paying for — and the ones to skip.
30 years of technical experience.
12 years of content business.
I started as an electronics technician, spent a decade as an industrial engineer at Denso, then built multiple content sites from scratch, including one that reached 30,000 monthly readers. I’ve written over 1,000 articles in WordPress and other subjects for clients including Elegant Themes, Thomas Nelson, and Zondervan, and I designed a Bible that sold out two printings. I know both the technical side and the business side, and I teach the way an engineer thinks: clearly, practically, step by step.
Elegant Themes | Denso | Volley Boast | Technical Writer | Industrial Engineer
LATEST ARTICLES
Recent from the blog
Writing for Different Audiences: Beginners vs. Experts
Writing for Different Audiences: Beginners vs. Experts One of the biggest mistakes in technical writing is assuming every reader needs the same explanation. They don’t. A beginner and an expert approach documentation very differently: Beginners need guidance and...
How to Organize Documentation So People Can Actually Find Things
You can write the clearest documentation in the world… …but if people can’t find what they need, it isn't helpful. This is where most documentation fails; not in writing, but in organization. Good organization helps users: Find answers quickly Navigate without...
How to Use Examples and Screenshots Effectively in Documentation
One of the fastest ways to improve your documentation is simple: Show more. Tell less. Examples and screenshots bridge the gap between explanation and understanding. They take something abstract and make it concrete. Used poorly, they can clutter your content, confuse...