Randy A Brown

Author: Randy A Brown

  • The Most Common Documentation Mistakes (And How to Avoid Them)

    The Most Common Documentation Mistakes (And How to Avoid Them)

    Reading Time: 3 minutes

    Most documentation problems aren’t caused by laziness.

    They’re caused by smart, capable people making predictable mistakes under time pressure.

    The good news?
    Once you can see these patterns, they’re easy to fix.

    Below are the most common documentation mistakes and the simple adjustments to fix them.

    1. Writing for Everyone (Which Means Writing for No One)

    One of the fastest ways to weaken documentation is trying to make it work for:

    • Beginners
    • Experts
    • Managers
    • Engineers
    • Customers
    • Internal teams

    All at once.

    When that happens:

    • Definitions are inconsistent
    • Explanations feel uneven
    • Steps are skipped or over-explained
    • Tone shifts mid-document

    How to Avoid It

    Choose one primary audience.

    Ask:

    “Who is most likely to use this first?”

    If needed, create separate documentation for separate roles.

    Clarity increases when the scope decreases.

    2. Starting With Background Instead of Action

    Many documents begin with paragraphs of context:

    • Company history
    • System philosophy
    • Architectural theory
    • Long explanations of why something exists

    Meanwhile, the reader is thinking:

    “I just need to get this working.”

    How to Avoid It

    Start with one of these instead:

    • A short summary of what the document helps accomplish
    • A quick-start section
    • A step-by-step overview

    Background can come later, or in a separate section. It’s not the important part your audience needs in this document.

    Respect the reader’s urgency.

    3. Explaining What It Is, But Not What to Do

    Some documentation is technically accurate but practically useless.

    It explains:

    • Concepts
    • Definitions
    • System behavior

    But it never clearly answers:

    “What action should I take?”

    How to Avoid It

    After every explanatory section, ask:

    • “What does the reader do with this information?”
    • “Does this change their next step?”

    If it doesn’t affect action or understanding, simplify it.

    Documentation should reduce hesitation.

    4. Skipping the Mental Model

    Writers often jump straight into instructions:

    1. Do this
    2. Then this
    3. Then this

    But without explaining how the pieces fit together.

    The result?
    Readers follow steps mechanically, and panic the moment something changes.

    How to Avoid It

    Before instructions, include:

    • A simple explanation of how the system works
    • A short overview of what happens in what order
    • A diagram or conceptual summary

    When readers understand the model, they can recover from errors independently.

    5. Assuming Knowledge That Isn’t There

    This one is subtle.

    Writers skip steps because:

    • “It’s obvious.”
    • “Everyone knows that.”
    • “It’s basic.”

    But what’s obvious to the expert isn’t obvious to the user.

    This creates:

    • Silent gaps
    • Confusion
    • Repeated support requests

    How to Avoid It

    Test your document by asking:

    • “Would a smart beginner understand this?”
    • “Did I define terms before using them?”
    • “Did I explain why this step matters?”

    If a step seems too small to mention, it might be the exact step someone needs.

    6. Walls of Text

    Even good content becomes unusable when it’s visually dense.

    Large blocks of text:

    • Increase cognitive load
    • Slow scanning
    • Hide key information
    • Intimidate readers

    Documentation is functional writing. It should be easy to navigate.

    How to Avoid It

    Use:

    • Clear headings
    • Short paragraphs
    • Bullet points
    • Numbered steps
    • White space
    • Bolded key phrases (sparingly)

    Structure does most of the clarity work.

    7. Ignoring What Can Go Wrong

    Some documentation assumes everything works perfectly.

    Real life does not.

    When documentation doesn’t address:

    • Common errors
    • Misconfigurations
    • Permission issues
    • Version mismatches

    Readers feel stranded.

    How to Avoid It

    Include a short section:

    • “Common Issues”
    • “Troubleshooting”
    • “If This Fails”

    Even 3–5 common problems can dramatically reduce friction.

    Anticipating failure builds trust.

    8. Never Revisiting Documentation

    Documentation is often written once and never updated.

    Over time:

    • Interfaces change
    • Processes shift
    • Terminology evolves
    • Assumptions break

    Outdated documentation is worse than no documentation. It wastes time and builds frustration.

    How to Avoid It

    Create simple maintenance habits:

    • Review quarterly
    • Update after major changes
    • Assign ownership
    • Add a “Last Updated” date

    Documentation is a living system, not a one-time task.

    The Pattern Behind These Mistakes

    If you look closely, most documentation mistakes come from one root issue:

    Writing from the expert’s perspective instead of the reader’s.

    Experts think in:

    • Systems
    • Patterns
    • Shortcuts
    • Assumptions

    Readers think in:

    • Tasks
    • Goals
    • Questions
    • Immediate needs

    Good documentation bridges that gap.

    Final Thought

    Clear documentation isn’t about writing more.

    It’s about:

    • Choosing a clear audience
    • Reducing cognitive load
    • Structuring for usability
    • Anticipating confusion
    • Maintaining what you create

    When documentation works well, it almost disappears.
    Readers move smoothly from question to answer to action.

    And that quiet usefulness is the real goal.

  • How to Turn Messy Thoughts into Clear Documentation

    How to Turn Messy Thoughts into Clear Documentation

    Reading Time: 3 minutes

    If you’ve ever opened a document, stared at the cursor, and thought:

    “I know this… I just don’t know how to write it.”

    You’re not alone.

    Most documentation doesn’t fail because people don’t understand the system.
    It fails because their thinking is still tangled when they start writing.

    Clear documentation isn’t about being a better writer first.
    It’s about untangling your thoughts before you write.

    Here’s a simple, reliable way to do that.

    Step 1: Dump Everything Out (Without Editing)

    Your first job is not to write well.
    Your first job is to get the mess out of your head.

    Open a blank document and write:

    • Fragments
    • Bullet points
    • Half-sentences
    • Notes to yourself
    • Questions
    • Warnings
    • Steps you think matter
    • Things users always mess up

    No structure. No grammar. No polish.

    This is not a draft.
    It’s a brain dump.

    You’re not writing yet. You’re setting yourself up for writing.

    If you try to organize at this stage, you’ll freeze.

    So don’t.

    Step 2: Find the Real Problem You’re Solving

    Now look at your mess and ask:

    “What is the reader actually trying to do here?”

    Not what you are trying to explain.
    What they are trying to accomplish.

    Common answers look like:

    • “Install this without breaking anything”
    • “Fix this error”
    • “Understand how these pieces connect”
    • “Choose the right option”
    • “Avoid a common mistake”

    Write that goal at the top of the page.

    This becomes your north star.

    Anything that doesn’t help the reader reach that goal is either:

    • Supporting detail
    • Optional background
    • Or noise

    Step 3: Group Related Ideas

    Now take your messy notes and start grouping them:

    • These belong to setup
    • These are background
    • These are steps
    • These are warnings
    • These are troubleshooting
    • These are examples

    You’re not writing yet.
    You’re just sorting.

    Think in piles, not paragraphs.

    This is where structure quietly appears.

    Step 4: Turn Groups into Sections

    Each group becomes a section.

    Give each one a simple, honest heading:

    • “Before You Start”
    • “How It Works”
    • “Step-by-Step Instructions”
    • “Common Mistakes”
    • “If Something Goes Wrong”

    Good headings:

    • Reduce cognitive load
    • Make the document scannable
    • Force you to stay on topic
    • Help readers find what they need

    If a section feels confused, split it.
    If two sections overlap, merge them.

    Step 5: Write Like You’re Explaining It to One Person

    Now, start writing sentences.

    A simple trick:

    Imagine you’re explaining this to one intelligent, tired, slightly stressed person.

    Not a crowd.
    Not “users.”
    One real human.
    A human who’s lost and needs your help.

    Use:

    • Short sentences
    • Concrete steps
    • Plain language
    • Obvious transitions

    If a sentence feels clever, make it simpler.
    If a paragraph feels heavy, split it.

    Step 6: Add Guardrails (Examples, Warnings, Checks)

    This is where good documentation becomes safe documentation.

    Add:

    • Examples of correct usage
    • Warnings about common mistakes
    • “If you see X, it means Y”
    • Quick checks to confirm things worked

    These small additions:

    • Prevent errors
    • Reduce support requests
    • Build reader confidence
    • Make you look like you understand the real world

    Because you do.

    Step 7: Cut What Doesn’t Serve the Goal

    Now read the document and ask one brutal question:

    “Does this help the reader succeed?”

    If not, cut it or move it to a secondary doc.
    You don’t have to keep everything.

    Clarity is not about adding more.
    It’s about removing what competes with the goal.

    The Hidden Truth About Clear Documentation

    Clear documentation isn’t written.

    It’s assembled.

    From:

    • Messy thoughts
    • Rough notes
    • Partial ideas
    • Mental models
    • Real-world experience

    The writing comes last.

    A Reframe That Helps

    Instead of thinking:

    “I need to write this well.”

    Try:

    “I need to make this easy to use.”

    That shift changes everything.

    Final Thought

    If your thoughts feel messy, that doesn’t mean you’re bad at writing.
    It means you’re still in the thinking phase.

    Honor that phase.
    Structure it.
    Then let the writing be simple.

    That’s how messy expertise becomes clear documentation.

  • A Simple Framework for Clear Technical Writing

    A Simple Framework for Clear Technical Writing

    Reading Time: 3 minutes

    Most technical writing advice is vague:

    “Be clear.”
    “Know your audience.”
    “Structure your thoughts.”
    “Edit more.”

    All of that is true, and almost completely unhelpful when you’re staring at a blank document.

    What most people need isn’t motivation.
    They need a process.

    So here’s a simple, repeatable framework you can use for almost any technical document, from a short how-to article to internal documentation to a full tutorial.

    It’s not fancy.
    It’s not complicated.
    It works.

    The 5-Part Clarity Framework

    Every clear technical document answers five questions, in this order:

    1. Who is this for?
    2. What problem does it solve?
    3. How does it work?
    4. What should I do?
    5. What can go wrong?

    If you can answer these, you can write almost anything clearly.

    Let’s walk through each one.

    1. Who Is This For?

    Before you write a single sentence, define the reader.

    Not “users.”
    Not “developers.”
    Not “the team.”

    Be specific:

    • A new hire in their first week?
    • A busy manager skimming for decisions?
    • A developer integrating an API for the first time?
    • A customer stuck on step three?

    This one decision shapes:

    • Your vocabulary
    • Your level of detail
    • Your examples
    • Your structure

    If the reader isn’t clear, the document won’t be either. Regardless of the defined reader, don’t skip steps.

    2. What Problem Does It Solve?

    Every useful technical document exists to remove friction.

    Ask:

    “What’s broken, confusing, slow, or risky for the reader right now?”

    Good answers sound like:

    • “They can’t get this installed.”
    • “They don’t know which option to choose.”
    • “They keep making the same mistake.”
    • “They don’t understand how these parts fit together.”

    Write that problem in one sentence before you start drafting.

    If the document doesn’t clearly solve that problem, it doesn’t need to exist yet.

    3. How Does It Work? (The Mental Model)

    This is where clarity is actually built.

    Explain:

    • The parts
    • The flow
    • The relationships
    • The logic

    Not with fancy words, but with simple models.

    For example:

    • “First this happens, then that happens.”
    • “This part controls X, that part controls Y.”
    • “If this fails, check here.”
    • “These three things must be true before this works.”

    You’re not just giving steps.
    You’re giving the reader a map.

    And maps reduce anxiety, mistakes, and support tickets.

    4. What Should I Do? (The Action)

    Now turn the model into instructions.

    This is where:

    • Steps
    • Checklists
    • Examples
    • Screenshots
    • Commands
    • Decision paths

    …belong.

    A simple rule:

    One step per action. One action per step.

    Clarity here is about sequence and precision, not elegance.

    Your job is to make the next correct action obvious.

    Again, don’t skip steps.

    5. What Can Go Wrong?

    This is the difference between “nice” docs and trustworthy docs.

    Good technical writing anticipates:

    • Common mistakes
    • Confusing scenarios
    • Error messages
    • Wrong assumptions
    • Things that look right but aren’t

    A short “Troubleshooting” or “Common Issues” section often saves more time than the entire rest of the document.

    It also signals:

    “We understand how this fails in the real world.”

    That builds confidence.

    How This Looks in Practice

    Before writing:

    • Write answers to the 5 questions in bullet points
    • Don’t worry about wording
    • Don’t worry about the order yet

    Then:

    • Turn those bullets into sections
    • Turn sections into sentences
    • Then edit for clarity and simplicity

    You’ll feel less stuck because you’re no longer guessing what to say next.

    Why This Works So Well

    This framework:

    • Reduces cognitive overload
    • Forces clarity of purpose
    • Centers the reader
    • Prevents rambling
    • Creates natural structure
    • Scales from small docs to big ones

    Most importantly, it turns writing from a mystery into a process.

    Final Thought

    Clear technical writing isn’t about talent.
    It’s about sequence.

    If you know who it’s for, what problem it solves, how it works, what to do, and what can go wrong, the document almost writes itself.

    The rest is just polishing.

  • What Technical Writing Actually Is (And What It Isn’t)

    What Technical Writing Actually Is (And What It Isn’t)

    Reading Time: 3 minutes

    Ask ten people what technical writing is, and you’ll get ten different answers.

    Some think it’s about jargon.
    Others think it’s about manuals.
    Some assume it’s basically programming with words.
    Others confuse it with marketing, blogging, or academic writing.

    This confusion is one of the biggest reasons capable people avoid technical writing or feel like they’re failing at it.

    So let’s clarify:

    Technical writing is not about sounding technical.
    It’s about making complex things usable.

    Once you understand that, everything else starts to make sense.

    What Technical Writing Actually Is

    At its core, technical writing is problem-solving for readers.

    It answers questions like:

    • How does this work?
    • How do I use this correctly?
    • Why did this fail?
    • What do I do next?
    • What decision should I make with this information?

    Technical writing sits at the intersection of:

    • Understanding
    • Clarity
    • Accuracy
    • Usefulness

    It translates systems into steps, ideas into models, and complexity into action.

    Good technical writing doesn’t impress readers.
    It helps them.

    Technical writing simplifies.

    What Technical Writing Is Not

    Let’s clear away a few common misconceptions.

    1. It’s Not About Using Big or “Technical” Words

    Using complex language doesn’t make writing technical; it makes it harder to use.

    In fact, the more complex the subject, the simpler the language should be.

    Technical writing values:

    • Plain language
    • Clear definitions
    • Concrete examples
    • Consistent terminology

    If your writing sounds impressive but confuses people, it’s not technical writing. It’s noise.

    2. It’s Not Just Documentation or Manuals

    Documentation is only one form of technical writing.

    Technical writing includes:

    • Tutorials and how-to guides
    • Knowledge base articles
    • Internal process documentation
    • System explanations
    • API docs
    • Technical blog posts
    • Reports and specifications
    • Training materials
    • Decision-support content

    Any time someone needs help understanding or using something complex, technical writing is involved.

    3. It’s Not Marketing (Even When It Supports Marketing)

    Technical writing and marketing writing serve different goals.

    Marketing persuades.
    Technical writing enables.

    That doesn’t mean technical writing can’t support sales or adoption — it often does — but its primary purpose is clarity, not conversion.

    When technical writing becomes overly promotional, trust drops.

    And trust is everything.

    4. It’s Not About Showing How Smart You Are

    This one especially trips up smart people.

    Technical writing often requires downshifting intelligence rather than displaying it.

    The goal isn’t:

    “Look how much I know.”

    The goal is:

    “Now you know enough to move forward.”

    That requires humility, empathy, and restraint, not ego. Don’t let yourself get in the way.

    What Technical Writing Is Built On

    If technical writing isn’t about jargon or impressing people, what is it built on?

    Here are the real foundations.

    1. Audience Awareness

    Every technical document has a reader with:

    • A specific role
    • A specific goal
    • A specific level of knowledge
    • Limited time and attention

    Great technical writing adapts to them, not the writer.

    2. Clear Purpose

    Every technical document should answer one core question:

    “What problem does this solve for the reader?”

    If you can’t answer that clearly, the document will drift, no matter how well-written it sounds.

    3. Mental Models

    Technical writing makes invisible systems visible.

    It explains:

    • How parts relate
    • Why steps matter
    • Where decisions happen
    • What causes outcomes

    Words are just the delivery mechanism.
    The model is the real product.

    4. Structure Over Style

    In technical writing, structure does most of the work.

    Headings, lists, sequences, diagrams, and consistent formatting matter more than elegant prose.

    Clarity beats beauty every time.

    Why This Matters (Especially If You Think You’re “Not a Writer”)

    Many people assume they can’t do technical writing because they don’t “feel like writers.”

    But technical writing isn’t driven by creativity or flair; it’s driven by thinking clearly.

    If you:

    • Understand systems
    • Solve problems
    • Explain things verbally
    • Help others get unstuck
    • See patterns others miss

    You’re already doing the hard part.

    Writing is just how the understanding gets delivered.

    A Reframe Worth Keeping

    Here’s a healthier way to think about technical writing:

    Technical writing is teaching, quietly.

    No stage.
    No spotlight.
    No ego.

    Just helping someone move from confusion to clarity.

    Final Thought

    Once you stop trying to sound technical and start trying to be helpful, technical writing becomes lighter, calmer, and more humane.

    And ironically, that’s when it starts to feel professional.

  • Why Smart People Struggle With Writing (And How to Fix It)

    Why Smart People Struggle With Writing (And How to Fix It)

    Reading Time: 3 minutes

    Most people assume writing is easy for smart people.

    After all, smart people think well, explain things well, and learn quickly. So, writing should be effortless, right?

    In practice, the opposite is often true.
    Smart people, including engineers, managers, and leaders, tend to struggle with writing, especially technical writing, documentation, and communication-heavy work.

    This isn’t because they lack vocabulary, education, or capability.

    It’s because writing exposes the part of thinking most people keep hidden: the messy, complex, unstructured middle. These require skills that smart people don’t often have time to develop.

    In this article, we’ll look at three reasons why intelligent, capable people struggle with writing and how to fix each one.

    1. Cognitive Overload: Too Much Held in the Mind at Once

    Smart people tend to think several steps ahead.
    They connect ideas quickly and intuitively.
    They don’t follow a linear path: they follow patterns.

    This is fantastic for problem-solving, but it’s terrible for writing.

    When you sit down to write, you’re asking your brain to:

    • Generate ideas
    • Structure them
    • Sequence them
    • Clarify them
    • Edit them
    • and do it all in real time

    That’s too much cognitive load, even for high-capacity thinkers.

    What it feels like:

    • “I know what I want to say, but I can’t get it out.”
    • “It makes sense in my head, but not on the page.”
    • “I don’t know where to start.”
    • “I can’t find the right angle.”

    The fix:

    Separate thinking from writing.

    Before writing, ask:

    “What problem does this document solve for the reader?”

    Then list 5–10 bullet points.
    Don’t wordsmith. Don’t edit. Don’t care about quality yet.

    Thinking first → writing second reduces cognitive load significantly.

    Writing is not a thinking tool for everyone.
    For many smart people, writing is a rendering tool; the final step, not the first.

    2. Unclear Mental Models: The Curse of Tacit Knowledge

    Smart people often carry internal models that are never fully verbalized.

    They understand how something works, but they don’t consciously label the pieces.

    This is called tacit knowledge; knowledge you know but cannot immediately explain.

    Examples:

    • Developers who understand a system but struggle to document it
    • Managers who can see the workflow but can’t describe the steps
    • Engineers who intuitively debug without explaining the path
    • Founders who understand a vision but can’t express it cleanly

    Tacit knowledge doesn’t turn into writing automatically.

    What it feels like:

    • “Everyone already knows this.”
    • “This part isn’t important.”
    • “It works in my head, so why can’t I explain it?”
    • “I keep skipping steps because they seem obvious.”

    The fix:

    Externalize the mental model.

    Ask yourself:

    “If I had to teach this to an intelligent beginner, what would the steps be?”

    Then write the steps.

    Not the sentences.
    Not the paragraphs.
    Just the steps.

    Document the model before you document the words.

    Once the model exists, writing becomes clear.

    3. Writing Without a Purpose: Words Without Direction

    Smart people often start writing too early.

    They open a document and start typing; not because they’re ready, but because they feel they should be.

    Without realizing it, they skip the question:

    “What is this writing supposed to achieve?”

    All effective writing has a purpose, but the purpose varies:

    • Documentation reduces confusion
    • Explanations increase understanding
    • Proposals drive decision-making
    • Reports summarize information
    • Training materials transfer knowledge
    • Marketing persuades or inspires action

    Different purposes require different structures.

    Smart people struggle when they write without selecting the purpose first.

    The fix:

    Name the purpose before writing.

    Just ask:

    “When the reader finishes this, what do I want them to know, feel, or do?”

    If you can answer that in one sentence, the structure becomes obvious.

    A Pattern Worth Noticing

    If you look at these three struggles together, a theme emerges:

    Smart people don’t struggle with writing because they’re bad at writing.
    They struggle because they’re trying to think, structure, and communicate simultaneously.

    Writing is hard, not because it’s linguistic, but because it’s cognitive.

    The Good News: Writing Is Mostly Thinking

    Once you understand this, everything feels lighter.

    The solution isn’t to try harder.
    It’s to break thinking into manageable phases:

    1. Purpose — Why am I writing this?
    2. Model — How does the idea work?
    3. Structure — In what order should I explain it?
    4. Draft — What words convey the idea?
    5. Edit — What can be removed?

    Most writers skip straight to step 4 and wonder why it doesn’t work.

    Final Thought: Clarity Feels Like Kindness

    When writing becomes clearer, thinking becomes clearer.

    Projects run smoother.
    Teams align faster.
    Readers trust more.
    Work feels lighter.

    Smart people don’t need to learn how to be better writers first.
    They need to learn how to think in a way that makes writing inevitable.

    The words come afterward.

    If You Want to Go Deeper

    If you found this helpful and want to improve your technical writing, documentation, or clarity as a leader, you can explore the rest of the blog or reach out if you need deeper help.

  • What Is Technical Writing?

    What Is Technical Writing?

    Reading Time: 3 minutes

    A Clarity-First Guide for Non-Writers

    If you’ve ever thought, “I’m not a writer, but my job keeps asking me to write,” this article is for you.

    Technical writing is often misunderstood. Many people assume it’s about perfect grammar, rigid templates, or specialized tools. In reality, technical writing is about clear thinking and simple communication. It doesn’t have to be complicated to write and difficult to read.

    This guide will explain what technical writing is, why it matters more than ever, and how to approach it even if you don’t consider yourself a writer.

    Technical Writing Defined

    Technical writing is the practice of helping someone understand something clearly, accurately, and efficiently.

    It’s that simple.

    It’s not about sounding impressive.
    It’s not about academic language.
    And it’s not about being “good with words.”

    Technical writing answers three questions for the reader:

    1. What is this?
    2. Why does it matter to me?
    3. What should I do next?

    If your writing does that well, then it’s technical writing, whether you’re documenting software, writing internal procedures, drafting training material, or explaining a complex idea to a team.

    Who Technical Writing Is For

    Despite the name, technical writing isn’t only for professional technical writers.

    It’s for:

    • Engineers who document systems
    • Developers who write README files
    • Managers who create processes and policies
    • Founders who explain products
    • Ministry leaders who write training and teaching material
    • Anyone who turns complex ideas into usable information

    In other words, technical writing is for individuals who think deeply but need to communicate their ideas clearly.

    Smart People Often Struggle With Technical Writing

    One of the biggest myths is that people struggle with writing because they’re bad writers.

    In practice, the opposite is often true.

    Smart people struggle because:

    • They see too much at once
    • They understand the complexity behind the scenes
    • They hold ideas intuitively, not sequentially
    • They skip steps without realizing it

    This leads to writing that feels vague, overwhelming, or hard to follow. Not because the writer lacks intelligence, but because the thinking hasn’t been translated into a structure the reader can use.

    Technical writing is the bridge between how experts think and how readers learn.

    What Technical Writing Is Not

    Understanding what technical writing isn’t can be just as helpful.

    Technical writing is not:

    • Creative writing
    • Marketing copy
    • Academic writing
    • Persuasive rhetoric
    • Personal expression

    That doesn’t mean it’s dry or mechanical. It means the goal is clarity, not style.

    Good technical writing may be simple.
    It may be plain.
    It may even feel obvious once it’s written.

    That’s a sign it’s working.

    The Goal of Technical Writing is to Reduce Friction

    Every technical document exists to reduce friction.

    Friction looks like:

    • Confusion
    • Rework
    • Repeated questions
    • Misalignment
    • Stress and frustration
    • Time wasted figuring things out

    Clear writing reduces friction by:

    • Making decisions visible
    • Making expectations explicit
    • Making the next steps obvious

    In this sense, technical writing is a form of leadership, even if you don’t have a formal leadership title.

    When you write clearly, you guide the reader.

    A Simple Way to Think About Technical Writing

    Before worrying about wording, tools, or templates, focus on this:

    Technical writing is thinking on behalf of the reader.

    That means:

    • Anticipating questions
    • Removing ambiguity
    • Making assumptions visible
    • Respecting the reader’s time and attention

    If you do that well, the writing almost takes care of itself.

    A Clarity-First Framework (Preview)

    Throughout this blog, I’ll return to a simple framework for technical writing. For now, here’s a preview:

    Before you write, ask:

    1. Who is this for?
    2. What must they understand or do when they’re done reading?
    3. What structure will get them there with the least effort?

    Notice what’s missing:

    • Fancy language
    • Writing tricks
    • Productivity hacks

    Those come later (if they’re needed at all).

    Why Technical Writing Matters More Than Ever

    We live in a world of:

    • Increasing complexity
    • Distributed teams
    • Remote work
    • Rapid change
    • Constant information overload

    In this environment, clarity is not a luxury. It’s a necessity.

    Organizations don’t fail because people lack intelligence.
    They fail because understanding doesn’t travel well.

    Technical writing is how understanding travels.

    If You Don’t See Yourself as a Writer

    That’s okay.

    You don’t need to become a writer to write well.
    You need to become a clear thinker who writes with intention.

    This blog exists to help thoughtful people:

    • Communicate complex ideas simply
    • Write with confidence, not anxiety
    • Lead through clarity rather than volume
    • Reduce stress by reducing confusion

    If that sounds useful, you’re in the right place.

    What’s Coming Next

    In the next article, we’ll explore why smart people struggle with writing and why that’s not a personal failure.

    From there, we’ll build practical, calm systems for writing that:

    • Respect how your mind works
    • Fit into real-world constraints
    • Improve communication without burnout

    Clarity is learnable.
    And it starts with how you think, not how you write.

  • How to Control WordPress Blocks with PersonalizeWP

    How to Control WordPress Blocks with PersonalizeWP

    Reading Time: 5 minutes

    PersonalizeWP is a WordPress plugin that allows you to control who can see a WordPress block and when they can see that block. It works with any block and is great for marketing. It can show personalized sales, offers, custom forms, and more. In this post, we’ll look at PersonalizeWP and see how to use it to show or hide a WordPress block. I’ll use WS Form for my examples.

    Install PersonalizeWP

    First, install and activate PersonalizeWP by going to Plugins > Add New Plugin. Search for PersonalizeWP, click Install Now, and then Activate.

    Next, view the product presentation and set up your plugin.

    Integrate PersonalizeWP with WS Form

    PersonalizeWP works with any WordPress block. This includes WS Form. It integrates well with any form created with WS Form, allowing you to show or hide the form based on the conditions you choose. This integration is automatic, so you don’t have to do anything but make your selections. Let’s look at those selections and see how they work with WS Form.

    First, add a WS Form block to your WordPress post or page.

    Next, with the WS Form block selected, choose the form you want to use by selecting it from the Form dropdown box in the sidebar on the right.

    You’ll notice a new set of options below this section called Personalize. This was automatically added to the options when you installed PersonalizeWP. Integration with WS Form was instant. This section includes two options under Rules. The first is an IF statement and the second is a THEN statement. Here’s where you can choose and add rules that apply to your WS Form.

    Personalize IF Rules

    The IF rules specify the type of user you want to target for your WS Form. Selecting the IF dropdown box shows your premade or custom options. Options include the time they’ve spent on the page, the type of device they’re using, whether or not they’re a new or returning visitor, their local time, their location, and whether they’re logged in or not.

    You can add as many IF rules as you want. Simply click the plus icon and choose the rule from the list. The IF rules work as an AND statement, so all rules must be met for the action to take place.

    Once you’ve added an IF rule, the plus icon turns into a minus icon. Click the minus icon to remove the rule. In this example, I’ve added three IF rules. In this example, the visitor must be on the website for at least 30 seconds, be a new visitor, and be based in the UK. If any of the three conditions are not met, PersonalizeWP will not go forward to the next step, which is to perform an Action.

    Personalize THEN Actions

    The THEN rules tell WS Form what to do if the IF rules have been met. It’s a basic IF THEN statement. IF this rule is met, THEN perform this action. The THEN actions include showing or hiding the form. You can only include one THEN action because using both would cancel each other. The Show option is the default, which will display the form if the conditions are met.

    In this example, if the visitor has been on the website for 30 seconds or more, and they’re a new visitor, and they’re in the UK, the form will display for them. If any of the three conditions is not met, the visitor will not see the form.

    Creating a Custom PersonalizeWP

    If you need a rule for your WS Form that isn’t built into PersonalizeWP, you can create your own. In the WordPress dashboard, go to Personalize > Personalization and click Create Rule.

    This opens the rule editor, where you can create as many rules as you want. Enter the name of your rule and choose the category from the Category dropdown box. Categories include device types, location, other, purchases, time, and user types. For my example, I want the form to show based on the date, so I’ve selected Time for the category.

    Next, choose the Conditions. They include the location, their logged-in status, time on the page, new visit, last visit, visit period, visit time, device type, and date. I’ve selected Date so I can have the form display on a specific day.

    Next, choose a Comparator. These options will vary based on the Condition you’ve selected. The Comparator options for Date include Before, After, and Is. I’ve selected Is so the form will show on the date I’ll choose.

    Finally, choose the Date. This specifies the rule to only display on the date I’ve selected. I can now add a new rule or save this rule by clicking Create rule.

    I can now choose the new rule from the dropdown box when I add a form to the content. I’ve selected the new rule and set the action to show the block. Now, my form will only display on the date that I selected when I created the rule.

    Ending Thoughts on PersonalizeWP and How it Integrates with WS Form

    That’s my look at PersonalizeWP and how it controls the visibility of WordPress blocks based on user rules that you set. integrates with WS Form. It works well with any WordPress block and integrates with the Gutenberg editor automatically. It’s easy to use and I recommend it for showing and hiding your content.

    Have you tried PersonalizeWP to control the visibility of your WordPress blocks? Let me know in the comments below.

  • Book Review: Guitars by Brad Trivett

    Book Review: Guitars by Brad Trivett

    Reading Time: 2 minutes

    Guitars is an excellent book about guitars. It works well as a buyer’s guide, but it also includes lots of information about the history of the guitar, guitar maintenance, pedals, amps, how to play the guitar, and more. The author knows the topic well and it’s obvious he has many years of experience with buying and selling guitars. He covers the types of wood used to build guitars and what each type is best for, the types of guitars and the sounds they’re best for, guitar neck shapes, what to look for when buying a guitar, what to avoid, and a lot more.

    There is a lot of fascinating information here. It covers a wide range of information with the main points we need to know. I’ve been playing since the early 80s and he was able to mention a couple of brands I’ve never heard of. I love the design of the book. I read it on PC and Fire 10, and it has lots of full-color photos, colored backgrounds that highlight the text, single and double-column layouts, graphics, and charts. It’s always readable and navigation is clear and simple.

    This is one of those books that I not only want to read but want to have handy for reference. If you’re interested in learning how to buy and sell guitars and want a book that provides a lot of good information along the way, Guitars by Brad Trivett is a great choice.

    You can purchase Guitars from Amazon (affiliate).

    This Kindle book was provided by the author in exchange for an honest review. I was not required to post a positive review. My opinions are my own.

  • Getting Started with Divi: Using the Divi Builder

    Getting Started with Divi: Using the Divi Builder

    Reading Time: 4 minutes

    The Divi Builder is a drag-and-drop page-building system that makes it easy to create unique layouts. Whether you’re using premade child themes, premade layouts, or creating your own, it’s crucial to understand how to use the Divi Builder. In this post, we’ll step through using the Divi Builder to help you get started on your website designs.

    Note- this article contains affiliate links. Using them helps support this website.

    Accessing the Divi Builder

    The Divi Builder is available on every page and post and in the Divi Theme Builder. It works the same regardless of where you access it. Accessing it in the Divi Theme Builder takes a few extra steps. I’ll cover that in a future Divi tutorial. I’ll build a page in the examples for this Divi tutorial.

    First, create a page (or post) as normal by going to Pages > Add New. Add a title and click Use Divi Builder.

    This takes you to the front end with the Divi Builder enabled. Here, you can add sections, rows, and modules. A section can hold multiple rows, which in turn can hold multiple modules. You’ll need all three elements to create Divi layouts. You can also drag them around, resize them, and style them. It includes one section already enabled, which is outlined in blue. Add more sections by clicking the blue plus icon.

    Add a Row

    To add a row to the Divi Builder layout, click the green icon and select the type of row you want. You have twenty layout options for the row. Each includes a different number of columns in different widths. You can add as many rows as you want, so you can mix and match for the exact page layout you want.

    The row is outlined in green. Each column can hold one Divi module horizontally, but you can add as many vertically as you want. Add more rows by clicking the green plus icon.

    Add Divi Modules

    To add a Divi module to a column, click on the dark gray icon. This opens a modal with all of the Divi modules. Next, search for the module you want by entering a keyword into the search field or scrolling down until you find your module.

    To add more modules, simply click the gray icons.

    Adjust the Divi Builder Elements

    Adjust the sections, rows, and modules by clicking on them. You can drag them from one location to another, open their settings by clicking their gear icons, add padding by dragging the edge, and more.

    I’ve added padding to the top of the section by grabbing the top and dragging it down.

    I’ve adjusted the text by clicking it to open the text settings.

    In this example, I’ve opened the blurb module’s settings by clicking its gear icon. Here you can add your content and style the module.

    To style the module, click the Design tab and make your adjustments. When you’re done, close the module’s settings by clicking the green checkmark.

    Adjust the sections and rows the same way as the modules. in this example, I’ve added a background gradient to the section and selected a pattern. We’ll go through all these settings in future posts.

    Ending Thoughts

    That’s my quick and simple look at how to use the Divi Builder. There are a lot of settings I didn’t cover, but I wanted to start with the basics. From here, you can play around with the sections, rows, modules, and settings to create your own layouts. You can also use these same settings to customize premade layouts.

    For more information about using premade layouts, see the article Getting Started with Divi: Use a Divi Layout.

    I’d like to hear from you. Have you used the Divi Builder? Let me know what you think about it in the comments.

  • Getting Started with Divi: Use a Divi Layout

    Getting Started with Divi: Use a Divi Layout

    Reading Time: 3 minutes

    One of the greatest advantages of Divi is the number of free layout packs that are available within the theme builder. Fortunately, these layout packs are easy to load into Divi and customize for your needs. In this post, we’ll see how to load and use a Divi layout step-by-step.

    Note- this article contains affiliate links. Using them helps support this website.

    What Are Layout Packs?

    Layout packs are pre-designed pages to help you get a head start on your website’s design. They’re available within Divi. Each layout pack is designed around a theme and includes custom colors, graphics, or images. All you need to do is choose the layout you want and then add your content. If you want to build a website using every page from a layout pack, simply create each page individually and follow this process until you’ve created the pages. Since they’re made with the Divi Builder, you can customize them to create a design that’s unique.

    Create a Page

    The free Divi layouts work with any page or post. We’ll build a page. Go to Pages > Add New in the WordPress dashboard.

    Next, add a title and click Use Divi Builder.

    Click the purple menu icon at the bottom of the screen to open the menu and click Load From Library (the plus icon on the far left).

    Scroll or search through the layout packs to find the one you want for this page. Select the layout pack you want to see.

    The layout pack will open to show all the layouts within it. Select the thumbnail of the layout you want to see. Place your cursor over the preview in the left window and scroll down to see the entire page. Click the green button labeled View Live Demo to see the page at the Elegant Themes demo site. Once you’ve decided on a layout, click Use This Layout.

    Once the layout loads into your page, replace the images, text, and links with your content and publish the page when you’re ready.

    Customizing the Layout Pack

    You can also change the colors and fonts, remove or add elements, combine elements from other layout packs, and add your own customizations. This is done in the settings for the modules, rows, and sections. Once you have your fonts and colors selected, you can save them and make them the default for your website. You can also save any modules, rows, or settings to your library to use on any page. We’ll go through these settings in future articles.

    Ending Thoughts on Using a Divi Layout

    Divi’s vast number of free layout packs makes it easy to get started on your website’s design. There are hundreds to choose from, and fortunately, they are easy to use. Following this process makes it easy to quickly build your website using the free Divi layouts.

    Click here to purchase Divi

    For more in this series, see Getting Started with Divi: Installing Divi

    How about you? Have you used a Divi layout? Let me know what you think about it in the comments.